Dropbox hires a brand new VP of product and VP of product advertising and marketing – TechCrunch


After a largely profitable IPO, Dropbox is including one other couple of hires immediately because it appears to proceed its consumer-slash-enterprise progress playbook: bringing on a brand new VP of product in former CEO and president of Wealthfront Adam Nash; and a brand new VP of product advertising and marketing and world campaigns in Naman Khan.

Each have in depth expertise from merchandise that span a number of completely different verticals, with Nash beforehand working at LinkedIn and eBay and Khan spending time with Microsoft Workplace and Autodesk. The corporate went public earlier this yr to a reasonably profitable IPO, although the inventory hasn’t seen any dramatic fireworks, and has amassed greater than 500 million registered customers in its decade-plus life. But it surely’s additionally gone by way of a sort of transition because it begins increasing into extra enterprise-focused collaboration instruments because it appears to woo companies, which symbolize a considerable alternative for progress for the corporate that began off as a dead-simple file-sharing service.

Beforehand an entrepreneur-in-residence for Greylock, Nash is now going to supervise a variety of merchandise that span consumer-focused file storage and sharing companies all the way in which as much as its Google Docs competitor Paper — every of which has a sort of consumer-born aesthetic that’s focusing on use circumstances inside enterprises, whether or not that’s constructing instruments to get paperwork into its service or to truly serving to groups spec out merchandise inside a sort of steady doc like Paper. However because it focuses on simplicity, Dropbox has to take care to not find yourself feature-creeping its method out of what made it profitable initially, so the ultimate product selections could also be a bit completely different. Naman can even inherit that problem of selling a consumer-oriented product that’s focusing on companies.

As Dropbox appears to proceed to mature as a public firm, it has to make sure that it nonetheless brings on expertise that understands the place it’s going now because it tries to wrangle bigger enterprise clients which have a fancy set of wants past simply the everyday client. Going public definitely helps with that credibility slightly bit, however it’s hires like these that can decide what sorts of merchandise really make it out the door and the messaging that goes with them — and whether or not bigger enterprises will really undertake them.



Source link

قالب وردپرس