HubSpot provides customer support instruments to its advertising and marketing platform – TechCrunch

HubSpot is increasing past gross sales and advertising and marketing with the official launch of its Service Hub for managing customer support.

The product was first announced last fall, however now it’s moved out of beta testing.

HubSpot President and COO JD Sherman mentioned this was a logical subsequent step for the corporate. He argued that the Web has “democratized” the flexibility of companies to draw clients by creating their very own content material (utilizing instruments like HubSpot’s, natch), and whereas “that chance nonetheless exists, frankly, it’s getting more durable as a result of sheer quantity of what’s happening.”

“It is sensible to care for your buyer,” Sherman mentioned — each to maintain them loyal and likewise to show them into an advocate who would possibly show you how to entice new clients.

Service Hub Common Supervisor Michael Redbord and Go To Market Chief David Barron gave me a fast tour of the Service Hub. It contains an common inbox for all of your buyer communications, a bot-builder to automate a few of these buyer interactions, instruments for constructing an organization information base (which may then be fed into the bot-builder, which Redbord described as a extra “customer-centric” method to current your content material), instruments for creating surveys and a dashboard to trace how your service group is doing.

ServiceHub dashboard

Redbord mentioned he beforehand labored on HubSpot’s personal service and help group, so each function in ServiceHub has “a one-to-one relationship” with a difficulty that HubSpot has confronted, or that he personally has confronted, whereas attempting to help clients.

Barron added that ServiceHub advantages from being built-in with HubSpot’s present merchandise, permitting companies to trace their interactions with a buyer throughout gross sales, advertising and marketing and help.

“We’re a platform firm,” he mentioned. “When any of those conversations occurs, whether or not it’s a chat with a human or a chat with a bot, that’s all logged on [a single record] in HubSpot, so there’s no information leakage between totally different groups.”

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