Google launches Cameos, a video Q&A app geared toward celebs and public figures – TechCrunch


Google has launched a brand new video-based Q&A app referred to as Cameos on the App Retailer, which permits folks to reply questions on themselves, then share these solutions instantly on Google. The app is geared toward celebrities and different public figures, who are sometimes the topic of individuals’s Google searches. With the Cameos app, they will tackle followers’ questions in their very own voice, as a substitute of leaving the solutions as much as different web sites.

The function is an extension of the corporate’s “Posts on Google” platform which has been slowly rolling out over the previous couple of years, giving some folks and organizations the flexibility to submit directly to Google’s search result pages.

Initially, “Posts on Google” was open solely to a small variety of celebrities, sports activities groups and leagues, film studios and museums. However final 12 months, it expanded to local businesses who might then publish their occasions, services and products. This spring, it opened up to musicians. And it had been earlier experimenting with a function that inserted celebs’ video answers into search, as nicely.

These invited to make use of the service have been in a position to submit updates to Google which embrace textual content, pictures, video, GIFs, occasions, and hyperlinks to different websites. In a method, it’s like Google’s model of Twitter – however with the purpose of serving to internet searchers discover solutions to questions.

The brand new Cameos app is concentrated particularly on video posts.

Because the App Retailer description explains: “File video solutions to probably the most requested questions on Google after which submit them proper to Google. Now, when folks seek for you, they’ll get solutions instantly from you.”

The app additionally permits celebrities utilizing Cameos to see the highest questions the web desires solutions to, to allow them to choose and select which of these they need to reply. Their solutions, recorded with their iPhone’s digicam, will likely be revealed on to Google search and within the Google app.

The service brings to thoughts Instagram’s new Q&A function, launched this July. By way of a Questions widget that’s added to an Instagram Story, customers can solicit questions from their followers. The recipient can then choose the questions they need to reply to, and submit their replies publicly to their Instagram Story.

The function grow to be so common, so rapidly, that it started to dominate people’s Stories feed. There was even a bit of backlash.

Google’s Cameo video solutions might be extra helpful, as they’d solely seem when that query was searched on Google. It will additionally give Google a social platform of types – a promote it has tried to compete in for years, and is now plagued by failures like Orkut, Dodgeball, Latitude, Energetic, Google Wave, Google Buzz, and naturally, Google+. Not less than with Posts, Google is specializing in what it does greatest: Search.

Google confirmed the function is a part of its earlier efforts round Posts on Google utilizing video. The Cameos app is a part of a pilot that makes it attainable for celebrities and different distinguished figures to take part, a spokesperson mentioned.

The Cameos app description additionally notes that it’ll add extra questions for celebs to reply frequently.

Entry to make use of Cameos is just obtainable upon invitation. These can obtain the iOS app to request entry.

Up to date 8/9/18, 11:20 AM with Google remark



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