Apple acquires speaking Barbie voicetech startup PullString – TechCrunch


Apple has simply purchased up the expertise it must make speaking toys part of Siri, HomePod, and its voice technique. Apple has acquired PullString, also called ToyTalk, in response to Axios’ Dan Primack and Ina Fried. TechCrunch has acquired affirmation of the acquistion from sources with data of the deal. The startup makes voice experience design tools, synthetic intelligence to energy these experiences, and toys like talking Barbie and Thomas The Tank Engine toys in partnership with Mattel. Based in 2011 by former Pixar executives, PullString went on to boost $44 million.

Apple’s Siri is seen as lagging far behind Amazon Alexa and Google Assistant, not solely in voice recognition and utility, but additionally by way of developer ecosystem. Google and Amazon has constructed platforms to distribute Expertise from tons of voice app makers, together with storytelling, quizzes, and different video games for teenagers. If Apple needs to take an actual shot at changing into the middle of your linked lounge with Siri and HomePod, it might want to play good with the youngsters who spend their time there. Shopping for PullString may jumpstart Apple’s in-house catalog of speech-activated toys for teenagers in addition to beef up its instruments for voice builders.

PullString did catch some flack for being a “youngster surveillance machine” again in 2015, however countered by detailing the safety constructed intoHello Barbie product and saying it’d by no means been hacked to steal childrens’ voice recordings or different delicate data. Privateness norms have modified since with so many individuals readily shopping for always-listening Echos and Google Properties.

In 2016 it rebranded as PullString with a give attention to builders instruments that enable for visually mapping out conversations and publishing completed merchandise to the Google and Amazon platforms. Given SiriKit’s complexity and lack of options, PullString’s Converse platform may pave the best way for lots extra builders to leap into constructing voice merchandise for Apple’s units.

We’ve reached out to Apple and PullString for extra particulars about whether or not PullString and ToyTalk’s merchandise will stay obtainable.

The startup raised its money from investors together with Khosla Ventures, CRV, Greylock, First Spherical, and True Ventures, with a Sequence D in 2016 as its final increase that PitchBook says valued the startup at $160 million. Whereas the voicetech house has since exploded, it could actually nonetheless be tough for voice expertise builders to earn cash with out accompanying bodily merchandise, and lots of enterprises nonetheless aren’t certain what to construct with instruments like these provided by PullString. Which may have led the startup to see a brighter future with Apple, strengthening some of the ubiquitous although additionally most detested voice assistants.



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