BentoBox, which helps restaurant homeowners construct mobile-friendly web sites, has raised $16.Four million in Sequence B funding.
This won’t appear to be the largest alternative, significantly since shoppers are connecting with eating places in so many different locations on-line — studying critiques on Yelp, making reservations on OpenTable, ordering supply on GrubHub and so forth. However founder and CEO Krystle Mobayeni mentioned that’s precisely why BentoBox is vital.
“Sadly, the expertise that has over time change into extra vital in eating out has [also] threatened eating places’ enterprise fashions,” Mobayeni informed me. “Eating places have misplaced that direct relationship with their friends, which is crucial factor in hospitality.”
So BentoBox began out with restaurant web sites as a result of it’s “the one place on-line the place they’d management,” she mentioned. Since then, it’s additionally added options permitting these eating places to push the content material and knowledge from their web sites to different platforms like Google and Fb.
Mobayeni additionally mentioned that it’s essential for BentoBox to be a income generator for eating places, quite than simply one other value. So it expenses a simple subscription charge (quite than taking a transaction charge that eats right into a restaurant’s already-thin margins), and it’s added potential moneymakers to the web site platform, like promoting reward playing cards, reserving non-public occasions and taking orders for catering.
Actually, Mobayeni mentioned eating places are already wanting on the catering characteristic and “wanting to make use of that as on-demand on-line ordering.”
“That’s a very easy leap for us to make, as a result of we now have a whole lot of that expertise constructed already,” she mentioned.
BentoBox says it really works with greater than 4,000 eating places throughout all 50 states and in 16b international locations, together with Union Sq. Hospitality Group, Eleven Madison Park and José Andrés’ Assume Meals Group.
The corporate has now raised a complete of $23.6 million, according to Crunchbase. The brand new spherical was led by Threshold Ventures (previously DFJ Enterprise) with participation from Bullpen Capital, Haystack and Feminine Founders Fund, in addition to restaurateur Will Guidara of Make it Good and Eleven Madison Park.
“Krystle and her workforce have demonstrated spectacular progress pushed by their eager sense of how the restaurant business is evolving in addition to a deep understanding for the way these clients use expertise of their day-to-day operations,” mentioned Threshold’s Chirag Chotalia in an announcement.
In addition to including on-demand ordering, Mobayeni mentioned the brand new funding will permit BentoBox to start out working with bigger restaurant chains, and to construct extra options, like a point-of-sale and reservation system for eating places.
“Actually our imaginative and prescient over time is to energy each interplay between the restaurant and their visitor,” she mentioned. “We wish to proceed to assist eating places drive income by way of their hottest income streams — ordering on-line and reserving — and doing that in a method that the restaurant owns.”